Auf den folgenden Seiten stehen Informationen über meine Bücher für Sie bereit. Der Erwerb ist z. B. über Amazon möglich.... |
Lexika
Dictionary of Social and Market Research
Beschreibung
416 pp. ISBN 0-470-23733-3. Hardback. John Wiley & Sons, Inc., New York 1996
416 pp. ISBN 0-566-07611-X. Hardback. Gower Press Aldershot 1996
Description: The Dictionary of Social and Market Research has been compiled to provide academics, researchers and professionals with an exhaustive reference work containing definitions for, and explanations of, terms, techniques and concepts from all areas of social and market research. Entries have been selected on the basis of their value in answering questions arising from both the theory and practice of social and market research.
From reviews: "This book lists all significant terms used in market research and social research and lists over 2,500 entries. The terms, techniques and concepts listed are all clearly defined and explained. This is an invaluable reference work for academcs, researchers and professionals in any area of social research and market research." Journal of International Selling & Sales Management
416 pp. ISBN 0-566-07611-X. Hardback. Gower Press Aldershot 1996
Description: The Dictionary of Social and Market Research has been compiled to provide academics, researchers and professionals with an exhaustive reference work containing definitions for, and explanations of, terms, techniques and concepts from all areas of social and market research. Entries have been selected on the basis of their value in answering questions arising from both the theory and practice of social and market research.
From reviews: "This book lists all significant terms used in market research and social research and lists over 2,500 entries. The terms, techniques and concepts listed are all clearly defined and explained. This is an invaluable reference work for academcs, researchers and professionals in any area of social research and market research." Journal of International Selling & Sales Management
Bewertung